Launchpad Pros and Cons: What to Know Before You Launch Your token
Launching tokens on launchpads has removed most of the biggest entry barriers for anyone looking to establish themselves as a creator. But almost nobody breaks down the actual pros and cons of launchpads.
Ultimately, it’s a double-edged tool, and how it shapes your project or memecoin depends entirely on your goals. Keep reading, because I’ll walk you through when to use a launchpad and when you should launch a token the traditional way.

The Benefits of Using a launchpad Right Now
The launchpad concept has evolved fast, especially after the wave that swept through late 2024. Today, they’re full creation and listing platforms for memecoins, letting you take a token public without ever needing to create a liquidity pool.
In short, you create the token and it’s immediately tradable. If your token hits a certain market cap threshold, you’ll unlock perks that give your project a real boost. Typically, the liquidity accumulated up to that point gets migrated to a popular DEX, giving you broader visibility and more credibility.
Other launchpad advantages include:
- Creator fees: Usually ranging from 0.05% to 1% of trading volume per memecoin.
- Locked liquidity: Every token launched on a launchpad starts on equal footing when it comes to trust. Creators can’t control the supply or the liquidity.
- Exposure: Thousands of people hit launchpads every day hunting for high-potential memecoins.
- Growth programs: Platforms like Four.Meme run programs to amplify memecoin reach once they hit certain milestones.
Bottom line, they lower the barrier to entry and let anyone jump straight into a memecoin the moment it goes live. Now let’s get into the downsides.
Cons of Launching Memecoins on a launchpad
Not everything is as good as it looks. There are several things you should think through before launching a memecoin, because it can seriously derail your marketing plans or your vision for building real utility.
As a rule of thumb, most memecoins burn out within 4 hours. A few manage to stick around longer because the theme is viral and evergreen, or because they put in extra work, whether that means running proper marketing strategies or building an active, permanent community.
That said, if you’re building something that lasts, a launchpad can seriously limit your growth options. The core issue: the protocol holds 100% of the supply, and the only way to acquire tokens is through a direct purchase.
I’ve watched projects with real potential fail to raise enough capital or attract investor attention, even after building a solid community and showing exponential growth fundamentals. They still couldn’t survive the churn on Pump.fun or any other platform.
It comes down to a few core launchpad limitations:
- No supply distribution: Running a airdrop or rewarding users for completing tasks becomes a serious headache when you don’t control the supply.
- Tokenomics constraints: You can put together a basic tokenomic structure, but you won’t be able to allocate supply percentages to specific purposes since the protocol holds all the control.
- Programmed Sniper bots: On any launch, it’s virtually guaranteed that a sniper will get an early buy in. Everyone who enters after that takes the hit when the sniper dumps.
- Memecoin crowd: Memecoins are built on volatility, and the people buying into them are chasing fast multiplies on their capital. Most will treat your project as a short-term play and never stick around as mid-to-long-term holders.
- Brutal competition: With new memecoins launching every second, yours can get buried almost instantly. That means you need to put in significantly more effort to promote it, because the odds of it getting lost in the noise are very real.

The Launchpad Wars
Another downside worth keeping in mind is the sheer number of launchpads out there where you can create your memecoin. For example, launching on Solana can be complex because Pump.fun is the most popular and widely used launchpad, but its focus leans more toward creator rewards.
If you want more control over your bonding curve and a more defined approach to your memecoin’s graduation, LaunchLab might be a better fit.
Just like Pump.fun, there are plenty of similar platforms out there, each with its own unique features. The catch is that as a creator, you have to commit to one, which means your exposure is limited to whatever reach that platform can offer.
Pump.fun is flooded with new launches every minute and carries massive volume. By contrast, launching on BONK gives you more visibility from the homepage since it doesn’t refresh nearly as fast, though the volume is lower.
My recommendation: weigh each launchpad’s pros and cons against your memecoin. Looking for a more niche token with long-term potential? Go with a launchpad in the top 5 to 2. Want to launch and chase maximum exposure? Then go with Pump.fun, specifically for Solana.
Strategy Breakdown: When to Use a launchpad
With all of that in mind, let’s get specific about when to use a launchpad and when not to for a public launch. To make it easier, I put together a quick scoring quiz to help you decide:
- Do you want an immediate launch? (Yes: 3 points)
- Do you have enough funds to bootstrap your own liquidity? (No: 3 points)
- Do you need to control the supply for rewards and/or airdrops? (No: 2 points)
- Will you include vesting in your tokenomics? (No: 2 points)
| Total Score | Recommendation | Reasoning |
| 7 – 10 | ✅ Use a Launchpad | You need a fast solution, low upfront capital, and minimal setup hassle |
| 0 – 6 | ⭐ Private Launch | You have the funds for initial liquidity and need control over it to run advanced features or strategies |
Use Safe, No-Code Tools
In either scenario, I recommend using Smithii Tools, our complete creator toolkit. Inside you’ll find everything you need to launch your own memecoin with private liquidity, the best approaches to launching without sniper bots getting in the way, and tools to amplify your visibility with the Volume Bot.
Popular Launchpads vs. Emerging Ones
We recently updated our toolkit to include tools like the Printr Bundler and the Printer Volume Bot, a new launchpad for Solana. That raises a key question: Are newer launchpads actually better than the established ones?
This creates a classic double-edged situation: less volume = less competition. With fewer meme coins competing for attention, yours gets more visibility on the platform and you don’t have to fight nearly as hard to hold that spot.
On the flip side, fewer people can get into your project.
On top of that, newer launchpads typically offer better perks for creators to incentivize migration from platforms like Pump.fun, as they work to build authority and credibility. That’s another strong reason to consider getting in early on a less established launchpad.
There’s also the advantage of becoming an early adopter creator, which pays dividends in visibility and recognition over the long term.
If you want to check it out, here’s the guide to using Printr’s bundler bot to launch tokens with initial buys.
Bottom Line
If you already have a ticker and a unique concept in mind, take advantage of launchpads to deploy memecoins fast and make them instantly tradeable. But if you’d rather take more time, build a narrative around your meme coin, and lock in a strategy with long-term utility, then create a token and a liquidity pool, as long as you can add enough funds to the pair.

Content creator and SEO contributor at Smithii. Systems Engineering student and crypto-tech enthusiast.




