HOW TO CREATE A NFT COLLECTION WHITEPAPER
The whitepaper is one of the parts of your NFT Collection that truly matters if you want to be taken seriously.
Having a solid whitepaper won’t guarantee success, but it contributes to the overall picture, especially for serious investors who aren’t just chasing hype.
Welcome to chapter nine of the NFT Creation course. In this episode, we cover the NFT whitepaper: the key sections it needs, how and where to build it, and some inspiration to point you in the right direction.
WHAT IS A NFT WHITEPAPER
A Whitepaper is a document that covers everything about a NFT Project in detail: lore, roadmap, goals, utilities, tokenomics, team, and more.
In short, it’s the place where investors go to learn about a project and decide whether it’s worth putting money into.
It’s also common to see some projects publish a “litepaper” instead. It’s essentially a shorter, condensed version of the whitepaper.
WHAT SHOULD A NFT COLLECTION WHITEPAPER INCLUDE
The question is pretty open-ended, kind of like asking what a website should have. The answer depends on your project, but there are sections that show up in most whitepapers:
- Introduction
- Lore
- Roadmap
- Utilities
- Token
- Tokenomics/Funds Distribution
- Team
- Links
HOW TO CREATE YOUR NFT WHITEPAPER
Every project works differently and follows its own process, but what I recommend for convenience, cost (free), ease of use, and especially because it’s what you’ll see most in the space, is Gitbook.
With Gitbook, you can build a clean, well-organized whitepaper divided into clearly defined sections, and the result looks great even if design isn’t your strong suit.
Let’s jump straight into the step by step. I’d recommend following this section in video format since it’s much easier to follow visually. In the written version, I’ll only cover the basic, general settings without going deep into every option.
STEP-BY-STEP: CREATE YOUR NFT WHITEPAPER
First, go to gitbook.com and create your account. The signup is straightforward. From there you’ll land on a blank document where you can start customizing.
Once you’re in, start by creating a new “space” and head to its settings in the bottom-left corner. That’s where you’ll set your details: your personal profile and the document you’re working on.
You’ll get the option to customize your name, domain, image, title, and more.
Once that’s done, go back and click on Customize, right below the title. There you can tweak a few more general settings.
With those settings in place, you’re free to get creative building out each section and filling in all the information.
Remember to cover everything in detail, but don’t make it a slog. Break it up with categories and subsections, and drop in images of the project, the creative process, and so on.
INSPIRATION FOR YOUR NFT WHITEPAPER
If you’re not sure where to start and want a solid reference, take a look at the whitepaper we built for Tillarys, the project we’re launching throughout this course to put everything we teach into practice. Here’s the link: https://tillarys.gitbook.io
I’d also encourage you to browse the whitepapers of projects you admire, paying attention to structure, style, and utility. Many projects don’t have one, or at least not an easily accessible one. You’ll usually find it on their website.
CONCLUSION
It’s worth putting effort into your whitepaper, but don’t obsess over it. It’s one piece of a larger puzzle that builds your collection’s success.
Not every project has one, but if you’re going to do it, do it right. Drive the traffic that will value it there, and keep your main focus on social media: that’s the top of your funnel.
Thanks for reading, see you in the next chapter!
