HOW TO MARKET NFT COLLECTION?

HOW TO DO NFT COLLECTION MARKETING?

"If you offer a good utility, a roadmap with a future and your whitepaper is very good, you will succeed"... That's NOT REAL, sadly it's not.

Before we continue with the topic,welcome to the fourth chapter of the NFT creation course! In this chapter we are going to talk about how to do NFT collection marketing. Yes, that thing that everyone wants to do well to sell their NFTs but that very few are able to achieve.

We are going to touch on several VERY important topics that you must understand and internalize. Grab a pen and paper, and let's get started.

MARKETING NFT COLLECTION

HOW DOES NFT COLLECTION MARKETING WORK?

Even though everywhere they talk about the need to offer utilities, to make a roadmap and a 1500-page whitepaper that convinces, that gives confidence, etc. The reality doesn't work like that.

NFT is a game of attention. If you lose people's attention, you lose the game.

Nobody cares about your nice whitepaper and your great utility if you are not going to make a Sold Out, the floor price is going to go up and they are going to make money for minting.

This is a bit radical and difficulttounderstand, but just take a look at the Top's projects at Opensea, Blur or Magic Eden.

The truth is that 80% do not offer anything unique, they are not "builders". But they domarketing, VERY good marketing, they generate expectation, they generate community and that sells.

NFT Collection Marketing

SO WHAT DO I HAVE TO DO?

Marketing is practically an art, it is based on creativity and the capacity we have to differentiate ourselves in order to attract attention, of course, in a positive way.

In the NFT sector, everything works quite differently, basically because it is done the other way around, firstthecommunity is created and then it is sold. Contrary to what we are used to in standardbusinesses; a product is offered and based on it a community is created.

Of course, there are variables and unique cases, but in general, it works like this.

This means that the success of an NFT collection depends on the Hype, that is, that we have more demand than supply. And if we do not reach this point, it is difficult to do well, remember that most NFTs are bought due to speculation.

You'll be saying, "Sure, this is all well and good to know, but how the f*ck do I get my collection to have Hype and make people want to buy it."

Don't worry, let's go with that.

MARKETING COLLECTION NFT

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WHAT FACTORS GENERATE FOMO IN NFT PROJECTS?

We can highlight 4 key factors that make the difference between a project with FOMO and a project that does not generate Hype.

1. TWITTER/X

Twitter is the place that all users use to review a project and in this case, the numbers do the talking.

Despite the use of bots and raiding tools, people is not stupid, they see perfectly well when a collection can be a good opportunity and when it is not.

Twitter will be our showcase, it must have a solid appearance, eye-catching and above all, it must have good numbers in terms of followers, reach in publications and most importantly interaction.

NFT COLLECTION MARKETING STRATEGY - SMITHII

2. DISCORD

Normally in Discord, we enter to take a look if we are interested in what we have seen on Twitter, or it can also be our first impression of the project if we access it by a collab/call from another Discord community.

There are also many bots and inflated numbers, but you can easily see when a discord is active; it has reactions on messages, people are chatting, etc.

It is key that our discord is well organized, has accurate information to dig into to see what our NFT collection is all about, but even more key is that there is an extremeinterest in gettingwhitelist, activechat all day and reaction-packedannouncements.

3. PARTNERSHIPS AND COLLABS

After passing the first two "tests" to be considered an "optimal project", it is time to put the icing on the cake: to have partnerships and collaborations with importantprojects within the ecosystem (even outside it).

There is nothing we humans like more than social proof, if a collection has partnerships with projects that we consider referents, we will automatically havemoreconfidence and we will see that collection better.

Partnerships will be much easier to close with a solid project and a clear proposal that brings value to both sides.

4. ART AND UTILITY

We can achieve resounding success without art and without good utility, but having good art will open thousands of doors. We will have a striking and differentialimage that will put us in an advantageous position.

Regarding utility, there are fewer users who reallycheck the utility and reflect on whether we are providing something different or not. Despite this, it is much more complicated to build a collection without a minimum of convincing utilities that we can offer.

If we have really good utilities, it will be like art, it will open many doors, especially when it comes to getting deals with influencers, collabs and partnerships.

HOW TO SELL OUT MARKETING NFT COLLECTION

Having said all this, as we always talk about general features, there are many other factors that make a difference, unique cases that do not follow the same "rules", etc.

There is also a big difference between projects just starting and collections close to the mint stage.

Here is a marketing strategy to follow that GENERATES SALES and is used by most NFTs today.

HOW TO SELL OUT MY NFT?

We have to imagine the strategy we are going to present as a users' flow between Twitter and Discord, which turns them on sales during mint day.

The numbers we need in terms of followers, active people and interactions to sold out will depend on the supply, the mintprice and the market moment.

Theeasiest way to get an ideais to look at collections that have successfully minted recently and look at their numbers. Make a comparison to your own and you can make your estimates.

Of course, there are many factors that affect, but by following these "rules" you will have an adequateestimate.

HOW TO DO NFT COLLECTION MARKETING

NFT COLLECTION MARKETING STRATEGY

We will base this strategy on a mint with a whitelist phase, Twitter and Discord as social networks, collabs and partnerships for growth and brand image.

Let's go straight to the nitty-gritty, the strategy that I am going to present to you consists of the following:

1. INITIAL HYPE

To start marketing our own NFT collection we must generate a "first wave of hype" to get our first followers, interactions and people interested in our project.

We will do this through Twitter promotions with influencers. They are expensive, but necessary in many cases.

For this first marketing push, we will need eye-catching illustrations and/or videos to capture the attention of users with 1 to 3 posts.

It is usually positive that we use Hashtags to increase the reach of our publications, although at an aesthetic level, of course, it does not help.

MARKETING NFT COLLECTION

2. TRAFFIC DIVERSION

Once we have achieved a first connection with a decent number of users, we have to create demand and redirect traffic to Discord.

It is important that we have created the hype prior to the publication of the discord so that it remains active once it is opened.

We need it to be active so users joining see the demand to get a whitelist and mint our NFT project.

Derive traffic to Discord and start collaborations with other projects.

3. CREATE COMMUNITY

When we already have users on Twitter and Discord, it is time to make them loyal and turn them into a community.

The lore of your collection, the memes, the language and the communication you create around your project will be key.

Spread your message and your vision to your community, they will act as a loudspeaker and help it grow.

4. ORGANIC GROWTH

While we create community, we must achieve growth that we call organic, that is to say, without paying promotions (although if we have the capacity to continue promoting ourselves, it will be much better).

We will do this through whitelist collaborations with other projects and DAOs, through partnerships, community games, challenges and creativeways we have to get interaction and invitations to external users, both on discord and twitter.

It is a longer stage, we must dedicate at least 2 weeks to achieve good results. The less budget we have for promotions, the more work we must dedicate to organic growth.

HOW TO MARKET AN NFT COLLECTION

5. MINT PLANNING

It is very common to set a supply from the beginning but leave the price TBA (To be announced).

Whenourgrowth curve is flattening, it is timetoplan the mint: supply and final price, the decision on whether to do private presale or not, the decision on how to mint and which launchpad we are going to use if that is what we want and of course set the date of the mint.

If you are not clear about the day, at least set a time frame, without making it public. Try not to have your mint on the same day as any other hyped mint, as it will steal your attention.

At this moment, we must be self-critical, see what capacity we have to achieve a comfortable soldout and try to get the best possible conditions for our mint.

Minting on a recognized launchpad like Magic Eden, Opensea, etc. will be a differential point to get even more hype and demand.

6. PRIVATE PRESALE (OPTIONAL)

This step is optional but very interesting to raise funds that we can invest in the last marketing push before the mint, to know better the demand for our NFT collection, and in short, to make a "test".

A small part of the total supply is usually offered and is dedicated only to important collaborations, partners and "OG" members, who receive this role thanks to their interaction, play or by purchasing an NFT.

The benefit is that the price is lower than in public and whitelist mint. Platforms such as Subber or Atlas3 are often used.

7. LAST PUSH

The time has come to complete all the work previously done

In this last phase we must announce the strongest partnerships we have, publish sneak peeks of the moststriking utilities, have the discord more alive than ever and if possible give more reach to all this with promotions.

At this point, practically all the fish is sold, but make sure you don't make any mistakes, as they can destroy everything you have achieved so far.

We will discuss how to manage the mint day in another chapter.

how to sell an nft collection - smithii

HOW TO MAKE PROMOS AND MARKETING OF NFT COLLECTION?

Once we have talked about the strategy, there are several points to take into account, but we won't go deeper because it would take hours and the operation changes over time. No worries, here you have several key tips that will undoubtedly make the difference between success and failure.

  1. NFT promotions and collection marketing are expensive, very expensive. That's not the only problem, the main one is that most influencers use bots or have followers only interested in sweepstakes. Be careful, analyze very well in which profiles you want to promote yourself and make decisions with caution
  2. A "Marketing Advisor" as we call basically a long-term promotion with an influencer, in which they will be supporting you constantly and will help you in the marketing decisions of your project is very useful. It is complicated to interest them, expensive and will require a percentageof themint, but if you get one you have a lot to gain.
  3. Spend on good collab managers, it's worth it. Although it may seem that their work is done by anyone, which is true, not all of them are equally good, not all of them will get collaborations with the best projects, nor will they attract projects with good investors. Many may ask for more money than we expect, but if you know that they work well, it will be worth it.
  4. Moderators are more important than we may think. It is mandatory that our discord is kept active, both in the chat and in different dynamics or activities. Having a good team of moderators that transmits the message of the project, builds user loyalty, and forms a real community will make your collection a success.
NFT PROMOTION - SMITHII

CONCLUSION: HOW TO MARKET NFT COLLECTION?

To be successful in this area, NFT collection marketing is the key piece, but you have to do it right. Take time to analyze how others do it, to look for the right influencers, collab managers and moderators and above all establish a defined strategy on how you are going to do things to avoid mistakes due to improvisation.

Thanks for reading,see you in the next chapter!

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